Is Netflix's Investment In Original Programming Paying Off?

In a recent Morgan Stanley survey, Netflix has been voted as the “best” original content media company compared to any other premium TV or internet-video subscription service. HBO had occupied this position for several years, but is now in second place by a large margin. Of the respondents to the survey, 29% voted for Netflix as the best in original programming, with HBO getting only 18% of the votes. Amazon was in the 4-5% range. THe appeal of this content to Netflix subscribers should not ...